August 31, 2013
Dear Mars Inc,
I have enjoyed Skittles ever since I can remember. In fact,
some of my earliest memories have the reminiscence of tasting the rainbow. As I
grew up, Skittles remained a staple of my youth and early twenties. At the age of 27 I got a life-sized bag
of skittles tattooed on my thigh- it is my favorite tattoo. I’m a longtime fan
and loyal customer of the Skittles brand.
When I was 17 I remember Skittles introducing the green
apple flavor to the bag. I was disheartened and thought they were awful. I was
relieved that during that time I was still able to find normal bags and soon
Mars Co realized the error of their ways and Skittles returned to the wonderful
standard flavor of lime that I had come to know and love.
Starting six or seven months ago I realized that the green
apple skittle was again making a comeback. Now I cannot find a single bag of my
blessedly wonderful original Skittles. I hope you understand that to me the
green apple skittle is tantamount to blasphemy. It is the “New Coke” of the
confectionary market and I find it distasteful and heart breaking. You have
taken away the glory and wonder of my childhood!
The green apple flavor overpowers the delicate balance of
flavor that Skittle offers. It is a distinct palette of sweet rainbow goodness
and the green apple Skittle destroys that balance. Can’t you see what you’re
doing? You’re robbing me of my childhood, my favorite sweet snack and balance
of the rainbow that has made it a better life to live. I implore you to cease
and desist the making of the green apple flavor and restore the Skittles name
back to its original glory!!
This letter is, perhaps, a wee bit dramatic. In all honesty
though I am disappointed that Mars, Inc has changed one of my favorite things
on the planet. A once loyal and
consistent customer has now not purchased a bag of skittles in nearly a month.
I hope that you hear my plea and make a change for the better.
Your Hopeful
Customer,
Hannah Reynolds
